Digital Billboards in STRs: The New Goldmine for Advertisers

The advertising world is always on the lookout for effective platforms. Why should STRs be left behind? Here's why advertisers are considering STRs the next big thing. Captive Audience Unlike the bustling streets with myriad billboards, an STR provides a calm environment where guests can take in the information displayed, ensuring better ad retention. Hyper-local Targeting For advertisers targeting a local demographic or tourists, there's no better platform than STRs in the heart of tourist destinations. Positive Association Ads in STRs can be associated with positive experiences of vacations, leading to a positive brand image. As the lines between hospitality and advertising blur, STRs equipped with digital billboards are set to become a hotbed for hyper-targeted, effective advertising. Advertisers, take note!